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Behavioral Economics 📚: A Reading List for #BehaviorHacking

My curiosity about behavioral economics started during my undergraduate days at UC Davis where I first read Freakonomics by economist Steven Levitt and New York Times journalist Stephen Dubner. Little did I know that more than a decade later the concepts in their book were going to heavily influence my career and the way we think about product interventions at […]

Parceria da Flourish com Mastercard para escalar saúde financeira nas Américas

A Flourish FI foi selecionada como parceira oficial do Mastercard, parte do programa Mastercard Start Path, uma comunidade global de inovação. A Flourish FI, startup co-fundada por Pedro Moura, brasileiro no Vale do Silício, agora faz parte do Mastercard Start Path. Este programa da Mastercard é uma comunidade de inovação voltada para empresas que estão repensando o sistema bancário, pagamentos ou […]

Flourish FI permite que clientes da Focus Financeira tomem crédito de forma consciente e desenvolvam hábitos positivos

Parceria inédita entre a Focus Financeira e a Flourish FI busca desenvolver melhores hábitos financeiros, com a ferramenta de ciência comportamental e gamificação da startup Flourish, original do Vale do Silício.  São Paulo, 16 de agosto de 2021– Guardar dinheiro e pagar suas dívidas em dia será mais fácil e divertido para os clientes da Focus Financeira a partir de […]

Meet the Flourishing Summer Collaborators

This summer we onboarded three talented individuals to collaborate on special summer projects. Isabella Paschuini, Vitor Tavares and Fabrício Estay will be applying their superpowers and new learnings to expand the Flourish mission of empowering people to build positive money habits. Isabela Paschuini — Product, Behavioral Science Isabella Paschiuni has a bachelor’s degree in business administration from Rio de Janeiro […]

Ganasol -BancoSol partners with Flourish to empower Bolivians to build positive money habits

The launch of Ganasol integrates Flourish Rewards Engine to enhance BancoSol’s digital experience and customer engagement. La Paz, Bolivia, May 25, 2021 — Expanding on its mission to drive financial inclusion for Bolivians, BancoSol has partnered with California-based fintech company, Flourish, to launch a new digital engagement platform called GanaSol. GanaSol rewards users for building positive money habits and enhances the […]

Meet the new Flourishers

Our team is growing and we are happy to announce the new Flourishers that joined our mission of empowering people to build positive money habits and helping financial institutions build stronger digital relationships with their customers. Guilherme Barreto, Yasmin Graeml and Zaan Pirani are now officially part of the Flourish team. Guilherme Barreto — Customer Success & Enablement Guilherme Barreto […]

4 Simple Steps Towards Financial Freedom

Financial Freedom should be a goal in life but, our society turned it almost into a taboo that should not be discussed or asked about it. We are here to change that and teach you how to ative financial freedom. How often do you think and talk about money? In the US and many other parts of the world, we […]

Financial Wellness platform Flourish raises $ 1.5m in seed round

Berkeley startup uses gamification and loyalty programs to develop a financial wellness platform to provide banks, retailers and fintechs with a solution for revenue growth and customer retention Berkeley, CA- With clients in the US, Bolivia and Brazil, Berkeley-based startup Flourish announces it has raised $ 1.5m in its first institutional round, led by Brazilian venture-capital firm Canary. Founded by […]

Flourish, plataforma de engajamento digital para instituições financeiras, capta US$ 1,5 mi em rodada de aportes

Startup cria soluções de recompensa e lealdade com plataforma de engajamento digital para instituições financeiras para ajudar bancos, varejistas e fintechs a reterem clientes e aumentarem receita Com clientes nos Estados Unidos, Bolívia e Brasil, a Flourish acaba de receber sua primeira rodada de aportes, em captação liderada pela firma de venture capital Canary. O aporte de US$ 1,5 milhão […]

Meet Cristiano Miano, Head of Strategic Partnership & Product

We’re excited to welcome Cristiano Miano to the team as Head of Strategic Partnership & Product! At Flourish we help financial institutions build stronger digital relationships with their customers. Through personalized financial products we leverage behavioral mechanics, automation, and data-driven insights to reduce churn and drive deposit growth, all while empowering individuals to build healthy financial habits. Earlier this month, we announced an investment round led […]